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the results

Per Sigvardsson's signature is simple: "Get the job done." That's not a slogan — it's a promise backed by 30+ years of operational leadership at the top of Nordic retail. Not as an outside consultant, but as CEO, COO and Chairman with full ownership of results, organization and change.

His career was built in consumer electronics retail and culminated in the role of COO at Elkjøp Nordic AS (part of Currys plc) — the Nordic region's leading CE chain with operations in 6 countries: Sweden, Norway, Denmark, Finland, Czech Republic and Slovakia, including franchise operations. For nearly a decade, Per led one of the region's most complex retail organizations with broad operational responsibility:

• Retail Operations — full accountability for chain operations across all six countries and franchise business
• Store Design & Development — led the development of Elkjøp's new store concept, conceived and implemented 2008–2014
• Digital Channels — built Elkjøp's e-commerce platform and customer contact centre; the platform won multiple awards and the contact centre received repeated recognition as the Nordic region's best
• Services & After-Sales — a strategic priority that delivered measurably higher customer satisfaction and strengthened group profitability
• IT Department — responsibility for the IT function and its delivery across the entire group

As Chairman of Elgiganten and PC City Sverige, he combined the strategic with the operational — he understands how boardroom decisions land on the store floor, and what it costs when they don't.

Under his leadership, Elkjøp/Elgiganten won over ten industry awards — including Best Omnichannel Solution (RETA Europe 2015/16), three consecutive years as best e-commerce site in Sweden (Pricerunner), two years as Webshop of the Year in Sweden (Prisjakt 2014–15), and three straight years as Norway's best contact centre (Daymaker & Confex CC 2010–12). Full list below.

As CEO of Granngården AB — 108 stores, 550 employees, SEK 1.7 billion in revenue — Per led the organization through Felleskjøpet's international acquisition while maintaining business focus and staff engagement.

Per is not only a consultant. He is an active investor and serial entrepreneur with a portfolio that includes Feedback | App — the in-house feedback tool SCG deploys with retail clients — as well as several other ventures. That combination of operational depth, strategic elevation and entrepreneurial thinking is rare. It is also exactly what SCG's clients pay for.

Sigvardsson Consulting Group was founded in 2016 on a conviction: the best retail advisory comes from people who have sat in the chair. SCG is not a generalist consultancy with a retail practice — it is a specialist firm built by retail leaders, for retail leaders. Today Per leads a team with a combined 150+ years of industry experience. All 250+ projects have delivered positive ROI. That's not a coincidence — it's a methodology.